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According to § 5 TMG:

Robert Mertens
Wilhelm-Guddorf-Str. 8th
10365 Berlin

Contact:

Telephone: 030/830 387 13 (no advice!)
Email: info -at- cta-group.de (no advice!)

Responsible for the content according to § 55 Abs. 2 RStV:
Robert Mertens
Wilhelm-Guddorf-Str. 8th
10365 Berlin

Sources for the images and graphics used:

Amazon affiliate program

The website ootdadvisor.com is a participant in the affiliate program of Amazon Europe S.à rl, an affiliate advertising program designed for websites through which, through the placement of advertisements and links to amazon.co.uk / Javari.co.uk / amazon. de / amazon.fr / Javari.fr / amazon.it advertising reimbursements can be earned.

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scope

Neither the author nor ootdadvisor.com accept any liability for the topicality, correctness, completeness or quality of the information provided. Liability claims against the author or ootdadvisor.com, which refer to material or immaterial damage caused by the use or non-use of the information provided or by the use of incorrect and incomplete information, are fundamentally excluded, unless the author can be proven to have acted willfully or grossly negligent fault exists.

Disclaimer of liability

Liability for content

The contents of our pages were created with great care. However, we cannot accept any liability for the correctness, completeness or currency of the content. As a service provider we are in accordance with Section 7 (1) TMG is responsible for its own content on these pages according to general law. According to §§ 8 to 10 TMG, as a service provider, we are not obliged to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information in accordance with general law remain unaffected. Liability in this regard is only possible from the point in time at which we become aware of a specific legal violation. As soon as we become aware of such legal violations, we will remove this content immediately.

Liability for links

Our offer contains links to external third party websites, over whose content we have no influence. Therefore we cannot accept any liability for this external content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time they were linked. No illegal content was found at the time the link was created. Permanent monitoring of the content of the linked pages is not reasonable without concrete evidence of a legal violation. If we become aware of legal violations, we will remove such links immediately.

copyright

The content and works on these pages created by the website operator are subject to German copyright law. The reproduction, processing, distribution and any kind of exploitation outside the limits of copyright require the written consent of the respective author or creator. Downloads and copies of this website are only permitted for private, non-commercial use. Insofar as the content on this site was not created by the operator, the copyrights of third parties are observed. In particular contents of third parties are marked as such. Should you nevertheless become aware of a copyright infringement, we would ask you to notify us accordingly. As soon as we become aware of legal violations, we will remove such content immediately.

Data protection

Status: December 6th, 2020

Thank you for your interest in our company. In principle, the website can be used without providing any personal data. However, if a data subject wishes to make use of our company’s special services via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, for example the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations that apply to us. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, data subjects are informed about their rights by means of this data protection declaration.

As the controller, we have implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us in alternative ways, for example by telephone.

Definitions

The data protection declaration is based on the terms used by the European legislator for directives and regulations when the General Data Protection Regulation (GDPR) was adopted. Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms in this data protection declaration:

  • a) personal data

    Personal data is all information that relates to an identified or identifiable natural person (hereinafter “data subject”). A natural person is regarded as identifiable who, directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier or to one or more special features that express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.

  • b) data subject

    Affected person is any identified or identifiable natural person whose personal data is processed by the person responsible for processing.

  • c) processing

    Processing is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data such as the collection, recording, organization, ordering, storage, adaptation or change, reading, querying, use, Disclosure through transmission, dissemination or any other form of provision, comparison or linking, restriction, deletion or destruction.

  • d) restriction of processing

    Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

  • e) Profiling

    Profiling is any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects that relate to a natural person, in particular aspects relating to work performance, economic situation, health, personal To analyze or predict the preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.

  • f) pseudonymization

    Pseudonymization is the processing of personal data in a way in which the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that guarantee that the personal data cannot be assigned to an identified or identifiable natural person.

  • g) Controller or controller

    The person responsible or the person responsible for the processing is the natural or legal person, public authority, agency or other body that alone or jointly with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the member states, the person responsible or the specific criteria for his appointment can be provided for in accordance with Union law or the law of the member states.

  • h) Processors

    Processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.

  • i) recipient

    The recipient is a natural or legal person, authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. Authorities that may receive personal data as part of a specific investigation under Union law or the law of the member states are not considered recipients.

  • j) third party

    A third party is a natural or legal person, public authority, agency or body other than the data subject, the person responsible, the processor and the persons who are authorized to process the personal data under the direct responsibility of the person responsible or the processor.

  • k) Consent

    Consent is any voluntary, informed and unambiguous declaration of intent given by the person concerned for the specific case in the form of a declaration or other unequivocal affirmative action with which the person concerned indicates that they consent to the processing of their personal data is.

Name and address of the person responsible for processing

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:

Cookies / SessionStorage / LocalStorage

Some of the websites use so-called cookies, LocalStorage and SessionStorage. This serves to make our offer more user-friendly, more effective and safer. Local Storage and SessionStorage is a technology that your browser uses to store data on your computer or mobile device. Cookies are text files that are stored and stored on a computer system via an internet browser. You can prevent the use of cookies, LocalStorage and SessionStorage by setting your browser accordingly.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, users of this website can provide more user-friendly services that would not be possible without the cookie setting.

A cookie can be used to optimize the information and offers on our website in the interests of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies, for example, does not have to re-enter their access data every time they visit the website because this is done by the website and the cookie stored on the user’s computer system. Another example is a shopping cart cookie in an online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart.

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

Collection of general data and information

The website collects a series of general data and information each time the website is accessed by a data subject or an automated system. These general data and information are stored in the server’s log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website can be controlled, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, no conclusions can be drawn about the data subject. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and ( 4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. This anonymously collected data and information is therefore statistically and further evaluated by us with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

Registration on our website

The data subject has the option of registering on the website of the controller by providing personal data. Which personal data is transmitted to the person responsible for the processing results from the respective input mask that is used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the person responsible for processing and for their own purposes. The person responsible for the processing can arrange for the transfer to be made to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for internal use attributable to the person responsible for the processing.

By registering on the website of the person responsible for processing, the IP address assigned by the Internet service provider (ISP) of the person concerned, the date and time of registration are also saved. This data is stored against the background that this is the only way to prevent misuse of our services and, if necessary, to enable criminal offenses to be investigated. In this respect, the storage of this data is necessary to protect the person responsible for the processing. A transfer of this data to third parties does not take place unless there is a legal obligation to transfer or the transfer is used for criminal prosecution.

The registration of the data subject with the voluntary provision of personal data enables the data controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have them completely deleted from the database of the person responsible for processing.

The person responsible for processing will provide information on what personal data is stored about the person concerned at any time upon request. Furthermore, the person responsible for processing corrects or deletes personal data at the request or advice of the person concerned, provided that there are no statutory retention requirements. All of the employees of the person responsible for processing are available to the data subject as contact persons in this context.

Contact option via the website

Due to legal regulations, the website contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the person responsible for processing by email or a contact form, the personal data transmitted by the data subject will be automatically saved. Such personal data transmitted on a voluntary basis by a data subject to the person responsible for processing are stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

Comment function in the blog on the website

We offer users the option of leaving individual comments on individual blog posts on a blog that is on the website of the controller. A blog is a website that is usually publicly viewable and in which one or more people, called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If a person concerned leaves a comment on the blog published on this website, in addition to the comments left by the person concerned, information on the time the comment was entered and the username (pseudonym) chosen by the person concerned are stored and published. Furthermore, the IP address assigned by the Internet service provider (ISP) of the person concerned is also logged. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. The storage of this personal data is therefore in the own interest of the person responsible for the processing, so that he can exculpate himself in the event of a violation of the law. This collected personal data will not be passed on to third parties unless such a transfer is required by law or serves the legal defense of the person responsible for the processing.

Gravatar

The Gravatar service from Auttomatic is used for comments. Gravatar compares your email address and – if you are registered there – displays your avatar picture next to the comment. If you are not registered, no picture will be displayed. It should be noted that all registered WordPress users are also automatically registered with Gravatar. Details about Gravatar: https://de.gravatar.com

Routine deletion and blocking of personal data

The person responsible for processing processes and stores personal data of the data subject only for the period of time that is necessary to achieve the storage purpose or if this is specified by the European directives and regulations or another legislator in laws or regulations, which the person responsible for the processing is subject to, was provided.

If the purpose of storage no longer applies or if a storage period prescribed by the European directives and regulations or another responsible legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

Rights of the data subject

  • a) Right to confirmation

    Every person concerned has the right granted by the European directive and regulation giver to request confirmation from the person responsible for the processing as to whether personal data concerning them are being processed. If a data subject wishes to make use of this right to confirmation, they can contact an employee of the person responsible for processing at any time.

  • b) Right to information

    Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to receive free information about the personal data stored about him and a copy of this information from the person responsible for the processing at any time. Furthermore, the European directives and regulations grant the data subject access to the following information:

    • the processing purposes
    • the categories of personal data that are processed
    • The recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular to recipients in third countries or to international organizations
    • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
    • the existence of a right to correction or deletion of the personal data concerning you or to restriction of processing by the person responsible or a right to object to this processing
    • the existence of a right to lodge a complaint with a supervisory authority
    • if the personal data are not collected from the data subject: All available information on the origin of the data
    • the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

    Furthermore, the data subject has a right to information as to whether personal data has been transmitted to a third country or an international organization. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with the transmission.

    If a data subject wishes to exercise this right to information, they can contact an employee of the person responsible for processing at any time.

  • c) Right to rectification

    Every person affected by the processing of personal data has the right granted by the European directives and regulations to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data – including by means of a supplementary declaration.

    If a data subject wishes to exercise this right to rectification, they can contact an employee of the person responsible for processing at any time.

  • d) Right to erasure (right to be forgotten)

    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand that the person responsible delete the personal data concerning them immediately, provided that one of the following reasons applies and insofar as the processing is not necessary:

    • The personal data were collected or otherwise processed for such purposes for which they are no longer necessary.
    • The data subject revokes their consent on which the processing was based in accordance with Art. 6 Para. 1 letter a GDPR or Art. 9 para. 2 letter a GDPR and there is no other legal basis for the processing.
    • In accordance with Art. 21 Para. 1 DS-GVO objection to the processing, and there are no overriding legitimate reasons for the processing, or the person concerned objects in accordance with Art. 21 Para. 2 DS-GVO objection to the processing.
    • The personal data was processed unlawfully.
    • The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the person responsible is subject.
    • The personal data was collected in relation to information society services offered in accordance with Art. 8 Para. 1 GDPR.

    If one of the above-mentioned reasons applies and a person concerned wants to have personal data that is stored deleted, they can contact an employee of the person responsible for processing at any time. The employee will arrange for the deletion request to be complied with immediately.

    Have the personal data been made public and our company is responsible as the person responsible in accordance with Art. 17 Para. 1 GDPR to delete the personal data, we will take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform other data processors who process the published personal data that the person concerned has requested the deletion of all links to this personal data or of copies or replications of this personal data from these other persons responsible for data processing, insofar as the processing is not necessary. The employee will arrange the necessary in individual cases.

  • e) Right to restriction of processing

    Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to require the controller to restrict processing if one of the following conditions is met:

    • The correctness of the personal data is contested by the data subject for a period of time that enables the person responsible to check the correctness of the personal data.
    • The processing is unlawful, the person concerned refuses to delete the personal data and instead requests that the use of the personal data be restricted.
    • The person responsible no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.
    • The data subject has an objection to the processing in accordance with. Art. 21 para. 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh those of the person concerned.

    If one of the above conditions is met and a person concerned would like to request the restriction of personal data that is stored, they can contact an employee of the person responsible for processing at any time. The employee will arrange for the processing to be restricted.

  • f) Right to data portability

    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to receive the personal data concerning them, which have been made available to a person responsible by the person concerned, in a structured, common and machine-readable format. You also have the right to transfer this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, provided that the processing is based on the consent pursuant to Art. 6 Para. 1 letter a GDPR or Art. 9 para. 2 letter a GDPR or on a contract in accordance with Art. 6 para. 1 letter b GDPR and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task that is in the public interest or in the exercise of official authority that has been assigned to the person responsible.

    Furthermore, when exercising their right to data portability in accordance with Art. 20 Para. 1 GDPR, you have the right to have the personal data transmitted directly from one person in charge to another person in charge, insofar as this is technically feasible and provided that this does not impair the rights and freedoms of other persons.

    The data subject can contact us at any time to assert the right to data portability.

  • g) Right to object

    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to object at any time to the processing of personal data relating to them, which is based on Art. 6 Para. 1 letter e or f DS-GVO takes place, to lodge an objection. This also applies to profiling based on these provisions.

    In the event of an objection, we will no longer process the personal data unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims .

    If we process personal data in order to operate direct mail, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is related to such direct advertising. If the data subject objects to processing for direct marketing purposes, we will no longer process the personal data for these purposes.

    In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data relating to him or her for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 Para. 1 GDPR, to object, unless such processing is necessary to fulfill a task in the public interest.

    To exercise the right to object, the data subject can contact any employee directly. The data subject is also free, in connection with the use of information society services, regardless of Directive 2002/58 / EC, to exercise their right of objection by means of automated procedures in which technical specifications are used.

  • h) Automated decisions in individual cases including profiling

    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations not to be subject to a decision based solely on automated processing – including profiling – which has legal effects on them or similarly significantly affects them, if the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the person responsible, or (2) is permissible on the basis of Union or Member State legislation to which the person responsible is subject and these legislation take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject or (3) is made with the express consent of the data subject.

    If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the person responsible, or (2) it is made with the express consent of the data subject, we will take the appropriate measures to safeguard the rights and freedoms and legitimate interests to protect the data subject, including at least the right to obtain the intervention of a person on the part of the person responsible, to express his own point of view and to contest the decision.

    If the data subject wishes to assert rights with regard to automated decisions, they can contact an employee of the person responsible for processing at any time.

  • i) Right to withdraw consent under data protection law

    Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to revoke their consent to the processing of personal data at any time.

    If the data subject wishes to assert their right to withdraw consent, they can contact an employee of the person responsible for processing at any time.

Legal basis for processing

Art. 6 Ilit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art 6 Ilit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfill tax obligations, the processing is based on Art. 6 Ilit. c GDPR. In rare cases, it may be necessary to process personal data in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 Ilit. d GDPR.
Ultimately, processing operations could be based on Art. 6 Ilit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the person concerned do not prevail. We are particularly permitted to carry out such processing operations because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if the person concerned is a customer of the person responsible (recital 47 sentence 2 GDPR).

Legitimate interests in processing that are being pursued by the controller or a third party

The processing of personal data is based on Article 6 Ilit. f GDPR is our legitimate interest in conducting our business activities for the benefit of all our employees and our shareholders.

Duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline has expired, the relevant data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation.

Statutory or contractual provisions for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of non-provision

We explain to you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner).
In order to conclude a contract, it may sometimes be necessary for a data subject to provide us with personal data that we subsequently have to process. For example, the person concerned is obliged to provide us with personal data when our company concludes a contract with them. Failure to provide personal data would mean that the contract could not be concluded with the person concerned.
Before the person concerned provides personal data, the person concerned must contact one of our employees. Our employee explains to the person concerned on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.

Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

Google Analytics

This website uses various services from the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The individual services are presented in more detail in the following section.

In principle, with the use of the following services and the associated collection of personal data (in particular the IP address), we pursue a legitimate interest in presenting, analyzing and improving the offer on our website in an appealing manner and adapting possible advertising to your needs (Art .6 Section. 1 lit. f GDPR).

Google Analytics uses so-called “cookies” (see also 3.1 “Cookies”). They are saved on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

IP anonymization

We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Objection against data collection

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de .

You can find more information on how Google Analytics handles user data in the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de .

Order processing

We have concluded an order processing contract for the use of Google Analytics and fully implement the strict requirements of the German data protection authorities when using the services.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain information on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third-party providers. These data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the previous paragraph.

Google Analytics cookies

Surname purpose validity
_ga Differentiation of website visitors. 2 years
_gid Differentiation of website visitors. 24 hours
_gat_gtag_UA_ Used to throttle the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_. 1 minute
_dc_gtm_ Used to monitor the number of Google Analytics server requests. 1 minute
AMP_TOKEN Contains a token code that is used to read a client ID from the AMP client ID service. By comparing this ID with that of Google Analytics, users can be compared when switching between AMP content and non-AMP content. 30 seconds to 1 year
_gat Used to monitor the number of Google Analytics server requests when using Google Tag Manager. 1 minute
_gac_ Contains information about the user’s marketing campaigns. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked. 90 days
__utma ID used to identify users and sessions. 2 years
__utmt Used to monitor the number of Google Analytics server requests. 10 mins
__utmb Used to distinguish between new sessions and visits. This cookie is set when the GA.js Javascript library is loaded and there is no __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. 30 minutes
__utmc Only used with old Urchin versions of Google Analytics and not with GA.js. Used to distinguish between new sessions and visits at the end of a session. session
__utmz Contains information about the traffic source or campaign that brought the user to the website. The cookie is set when the GA.js Javascript is loaded and updated when data is sent to the Google Analytics server. 6 months
__utmv Contains custom information set by the web developer using the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. 2 years
__utmx Used to determine whether a user will be included in an A / B or multivariate test. 18 months
__utmxx Used to determine when the A / B or multivariate test the user is taking ends. 18 months
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